Who does the work.
Operators, marketers and material scientists. One senior partner stays on every engagement from the first call to the last deck.
Three disciplines in one room.
- Operators
- They have held a P&L. They test a plan against what a brand can staff, fund and ship.
- Marketers
- They have priced, positioned and launched across DTC, specialty, mass and pro. They decide what the brand says and where it sells first.
- Material scientists
- They formulate. They read the INCI list, the stability data and the claims file before a retailer or a regulator does.
The network behind them.
A global network of experts in consumer and professional beauty and wellness backs the partners: formulators, regulatory specialists, category buyers and operators we have worked with before. We bring one in when a question needs a specialist, and you know who they are before they start.