From first formula to exit.
For founders and CEOs of beauty and wellness brands. We work on your formula, your channel plan and your P&L, with 20+ years in the category and multiple liquidity events behind us.
Where you are.
You have a product people reorder. The next step is a retailer, a round or a buyer. Each one reads your margin, your channel mix and your formula harder than you have had to.
Three questions, answered in writing.
Will the formula hold when a retailer’s chemist reads it?
Formula and claims
We read your INCI list, stability data and claim substantiation the way a retailer’s regulatory team will. You get the gaps in writing, ranked by what blocks a listing.
Which channel comes first, and can the margin carry it?
Channel sequencing
We model DTC, specialty, mass and pro door by door: trade terms, promotional depth and the velocity each door needs. Then we set the order your margin can carry.
Would the numbers stand up in diligence?
Exit readiness
We rebuild the P&L by channel and SKU and assemble the data room a buyer asks for. You see their questions before they ask them.
Start before the call.
- Score your retail readiness
Fifteen questions on channel, margin, claims, supply and team. You see where a buyer would push first.
- Check your INCI list
Paste the list from the pack. You see which ingredients have an EU restriction with a date ahead of it.
How an engagement runs.
Call
45 minutes with a partner. Bring your INCI list and last quarter’s P&L. You leave with our first read.
Scope
One page: the question, the team, the fixed fee and the timeline.
Work
Six to twelve weeks. One senior partner stays on it from start to finish.
The plan
You get the plan, the model behind it and the deck your buyer will read.
What you take to the buyer.
A formula and claims review
Every gap in the INCI list, the stability data and the substantiation, ranked by what blocks a listing.
A channel plan
Which doors, in which order, and the velocity each one needs to earn its place.
A pricing architecture
MSRP, trade terms and promotional depth that leave your margin whole.
The buyer deck
The one a category buyer or an acquirer reads, written in their terms.
Why us.
Multiple
Liquidity events
We know what a buyer checks first, and what they discount.
20+
Years of experience
We have worked through specialty, mass and pro. We know what each asks of a brand at your stage.
$20B+
In value delivered
The value we count across our work. We take you through the basis on the call.
Material scientists are on the team. The people who read your formula sit beside the people working on your channel plan and your P&L.
See how we read a formulaBefore you book.
Are we too early for you?
We are most useful once people reorder and a retailer, a round or a buyer is in view. Before that, start with the retail readiness diagnostic.
Do you take equity?
No. We work for a fixed fee, agreed in the scope.
Will you work with our chemist and our contract manufacturer?
Yes. We read what they have produced and tell you what a retailer will ask for next. We do not replace them.
What happens on the first call?
You get 45 minutes with a partner. Tell us the decision you face and we tell you how we would approach it.
How soon can you start?
Usually within two weeks of a signed scope.
Will you sign an NDA?
Yes. Send yours before the call, or ask for ours.
Bring your INCI list and last quarter’s P&L.
Book 45 minutes with a partner.