A second read on your portfolio.
For corporate teams in beauty and wellness. We test what you plan to build, buy or retire, with a global network of experts.
Three decisions, one quarter.
Your range has grown launch by launch. A few SKUs carry the margin, the pipeline is full of concepts, and the board wants an answer on a target this quarter.
Retire, buy, build.
Retire
Portfolio and white space
We map every SKU by margin, velocity and role in the range. You see which to retire, and the white space your range should own.
Buy
Target screening
We check formula, brand and channel fit on each name before you bid, and what the formula would cost to bring onto your standards.
Build
Innovation pipeline
Material scientists review each concept with your R&D team: the claim it can carry, and what it needs to reach shelf.
Try it on one formula.
- Check an INCI list for EU dates
Paste a list from your range or from a target’s pack. You see which ingredients have a restriction with a date ahead of it.
How an engagement runs.
Call
45 minutes with a partner. Bring the portfolio view and the decision in front of you.
Scope
One page your procurement team can sign: the question, the team, the fixed fee and the timeline.
Work
Six to twelve weeks alongside your strategy, M&A or R&D team, working from your data.
Board read
The answer in the form your board reads, with the model behind it.
What your board reads.
A portfolio map
Every SKU by margin, velocity and role, and the white space between them.
A target screen
Fit, formula and channel risk on each name, in one page per target.
A pipeline review
Which concepts can carry a claim, and what each needs to reach shelf.
Why an outside read.
20+
Years of experience
We have worked in consumer and professional channels, which matters when your range sells in both.
$20B+
In value delivered
The value we count across our work. We take you through the basis on the call.
Multiple
Liquidity events
We have seen deals close, so we know what a target is worth to its next owner.
Your R&D team knows your formulas. Our material scientists read from outside: what a target’s formula hides, and which concepts can carry the claim marketing wants.
See how we read a formulaBefore you book.
Do you work with our strategy and R&D teams?
Yes. We work from your data and alongside your people. The decision stays with you.
Do you advise our competitors?
We tell you before the first call if we have a conflict on a target or a category.
Can you work to our procurement and security terms?
Yes. Send them with the NDA.
What does an engagement cost?
A fixed fee, agreed in the scope after the first call.
How soon can you start?
Usually within two weeks of a signed scope.
Will you sign an NDA?
Yes. Send yours before the call, or ask for ours.
Bring the portfolio view and the decision you face.
Book 45 minutes with a partner.